Conversion Rate Optimization (CRO) Specialist

Karachi, Sindh, Pakistan
Full Time
Sales and Marketing
Entry Level
About Tekrevol:
Tekrevol is a leading mobile app development company dedicated to providing businesses with reliable technological solutions. We have helped countless entrepreneurs achieve their goals and drive results by creating top rated mobile apps and websites.
As a global company, our aim isn’t just to create digital solutions but to help businesses achieve sustainable growth and scalability. Our teams and networks stretch across the United States, and have extended its reach to Ukraine & the Middle East.

Job Description:

Key Responsibilities:
  • Analyze website, landing pages, and ad performance to identify conversion bottlenecks.
  • Design, run, and evaluate A/B tests and multivariate tests to improve conversion rates.
  • Develop high-converting landing pages, forms, CTAs, and lead magnets.
  • Optimize funnel performance by reducing friction and improving user experience.
  • Work with paid marketing, design, and content teams to create seamless conversion paths.
  • Utilize heatmaps, session recordings, and user behavior analytics to identify improvement areas.
  • Track and report CRO KPIs (bounce rates, lead-to-customer rates, session duration, etc.).

Requirements
  • Strong understanding of user behavior analysis, A/B testing, and funnel optimization.
  • Experience with CRO tools like Google Optimize, Hotjar, Crazy Egg, or VWO.
  • Ability to collaborate with copywriters, designers, and developers to implement tests.
  • Knowledge of UX/UI principles, web analytics, and behavioral triggers.
  • Bonus: Experience with personalized landing pages and AI-driven CRO.
     
Shift Timings: Afternoon (12:00 p.m. – 09:00 p.m.)
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